Bro-tox?

More and more men are getting cosmetic surgery! From injectable fillers, to BOTOX® and liposuction, Arkansas men are part of a trend. The fact that the number of men seeking cosmetic surgery had doubled in the past 15 years was touted on ABC news. The latest report of the American Society for Aesthetic Plastic Surgery stated that 800,000 men accepted cosmetic procedures in 2011. The word “accepted” was used in a study that attempted to explain the differences between men and women when approaching cosmetic surgery. The study concluded that men were more likely to “accept” cosmetic surgery for practical reasons, yet women were more likely to actually get cosmetic surgery. So what’s changing in our culture?

We all know that the media portrays the masculine ideal as muscular and affluent, and the feminine ideal as shapely but slim, having dainty and perfect facial features, with no wrinkles. In western culture, gender roles have historically assigned cosmetics, corsets, elaborate coiffeurs and manicures to women. Body alteration and decoration had been part of the female gender role. Basically it has been considered normal for women to seek cosmetic surgery to enhance beauty or prolong youthfulness. Many experts believe that the competitive economy is responsible for men turning to cosmetic procedures. This indeed would be a “practical” reason. Some experts state that having cosmetic surgery may represent a way for men to “take charge of their lives.” The economy has improved since 2009, yet it is still sluggish. Many men may feel the need to prolong their own youthful appearance to compete on the job market as part of a “cult of youth.” Other experts believe that as gender roles in the work world become more equal, so does the importance of appearance! I found that particularly interesting. Women have not become less interested in looking better, but men have become more interested in looking better. Yet other experts on gender and economic trends believe the globalization of the marketplace has made cosmetic surgery a sign of affluence and privilege.

Whatever the reasons, more men are seeking cosmetic surgery here in Arkansas too. I have more male patients than ever. So guys, feel free to come get your Bro-tox (as it has been dubbed) at Little Rock Cosmetic Surgery Center.

Call the front desk to set up your consultation 501-227-0707