“Bro-tox” Trend: More Men Trying Botox

Men who get BOTOX®? Now there’s a name for that — Bro-tox, and it is a growing trend, according to a recent ABC News report.

Actor Johnny Markoudakis told ABC that he got BOTOX® injections in his forehead and around his eyes, and a week later people told him he looked more refreshed.

But Bro-tox patients include more than just actors, models and metrosexuals, according to ABC.

For instance, Marc from Detroit is 38 and works at a chemical company. “I do a lot of industrial type work, getting dirty. … And I restore old cars,” Marc told ABC.

When he started noticing that he had some wrinkles and that he was looking older, his wife decided to get him BOTOX® for Christmas.

“The card was very nice,” Marc said. “But then there was a little note that said … ‘BOTOX®’ on it, and I was a little shocked. … It’s just not anything I thought I would do for myself.”

Marc used the gift and now has less noticeable crow’s feet thanks to BOTOX®.

Cosmetic Procedures Becoming More Popular for Men

ABC News reports that over 300,000 men got BOTOX® last year, a 10% increase from the previous year. Men are getting more cosmetic procedures in general — one in eight cosmetic surgery procedures is now performed on men.

According to the report, from 2010 to 2011, eyelid surgeries increased by 15% for men, facelifts by 14% and liposuction by 7%.

The American Academy of Cosmetic Surgery (AACS) says the five most popular procedures among men are BOTOX®, hair transplantation/restoration, laser hair removal, microdermabrasion and liposuction.

A consumer survey by the AACS found that 12% of men plan to have cosmetic surgery at some point in the future and that 83% of men believe that personal appearance plays a role in their professional success and advancement.